204: The Secret to Social Selling That Actually Works | Timothy Hughes

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Written By damon lembi

Timothy Hughes, CEO of DLA Ignite and pioneering author of Social Selling, has transformed how sales teams win in the digital age—ditching cold calls and pitches for human connection and meaningful conversations. In this episode, host Damon Lembi and Timothy explore how to turn LinkedIn from a noisy sales channel into a true pipeline engine that books a meeting a day without spam.

Read the full breakdown of Timothy Hughes’s episode on Learnit.

Key Leadership Lessons from Timothy Hughes’ Journey:

  • Your profile is your pitch – A compelling LinkedIn summary title tells your “why,” not your resume, and builds instant trust.

  • The three pillars of modern selling – Profile, network, and content must work together to create real influence and opportunity.

  • Conversations over connections – Likes and comments are just the start—top SDRs turn them into booked meetings through humor, gratitude, and curiosity.

Connect with Timothy Hughes:

Timothy is the CEO and co-founder of DLA Ignite and the authority on social selling. His methods have helped SDRs book 25+ meetings a week without a single cold call.

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203: The 5 Leadership Shifts That Separate Great Leaders From Average