252: What Leaders Don’t Know About Tribal Psychology | Tim Ash
Tim Ash, internationally recognized keynote speaker, executive advisor, and bestselling author, breaks down how our primal brain wiring still governs modern leadership, culture, and team behavior. In this episode, host Damon Lembi and Tim explore why humans are “cavemen in modern clothes,” how tribal psychology shapes every decision we make, and how leaders can intentionally design cultures that foster trust, belonging, and long-term performance.
Read the full breakdown of Tim Ash’s episode on Learnit.
Key Leadership Lessons from Tim Ash’s Journey:
Tribal wiring drives modern behavior—leaders must understand primal psychology to create cultures where people feel safe, connected, and committed.
Belonging is engineered, not accidental—modeling, peer pressure, synchronized activities, and shared adversity are universal bonding mechanisms leaders can intentionally design.
Personal purpose is a leader’s North Star—defining both your “positive” and “shadow” purpose is essential for building alignment, trust, and cultural clarity.
Connect with Tim Ash:
Website: TimAsh.com
LinkedIn: Tim Ash
Tim is the author of Unleash Your Primal Brain and Primal Dating. His insights have been featured in global organizations such as Google, Expedia, Match.com, and more, with over $1.2B in documented value created through his neuromarketing and behavioral strategies.
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