185: This Is Why 99% of Sales Leaders Never Create Their Own IP | Bernadette McClelland
Bernadette McClelland, global sales leadership consultant, keynote speaker, and founder of the Sales Leadership Academy, joins host Damon Lembi to challenge the status quo in sales leadership. With powerful insights from her corporate and coaching journey, Bernadette offers a compelling call to action: disrupt yourself before the market does. This episode unpacks the deeper human elements of leadership—identity, intention, and influence—and how today’s sales leaders can future-proof their impact by codifying their IP, balancing masculine and feminine energies, and coaching for belief, not just numbers.
Read the full breakdown of Bernadette McClelland’s episode on Learnit.
Key Leadership Lessons from Bernadette McClelland’s Journey:
Disruption isn’t optional—it’s leadership fuel – Sticking with “what’s always worked” is the quickest way to fall behind in a rapidly changing market.
Codify your value to multiply your impact – Packaging your intellectual property is the key to differentiation and longevity as a leader.
Balance performance with presence – Sales leadership thrives at the intersection of drive, creativity, and emotional intelligence.
Connect with Bernadette McClelland:
Website: bernadettemcclelland.com
LinkedIn: Bernadette McClelland
Book: Shift and Disrupt: Stop Selling Widgets, Start Selling Wisdom
Bernadette is a trusted advisor to top executives, Harvard MBA students, and emerging leaders—and her work spans corporate boardrooms to prison classrooms, helping people of all backgrounds unlock their fullest potential.
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