240: The 3-Word Framework That Makes Every Story Work | Park Howell
Park Howell, Emmy-winning storyteller, author, and creator of the ABT (And, But, Therefore) storytelling framework, joins Damon Lembi to reveal how powerful stories—not data—drive trust, action, and transformation. Drawing from nearly 40 years of experience helping leaders and organizations master narrative strategy, Park unpacks how to craft stories that truly connect. From overcoming the “and, and, and” trap to leveraging AI through his StoryCycleGenie tool, this episode offers a clear, practical roadmap for communicating with impact—no matter your title or background.
Read the full breakdown of Park Howell’s episode on Learnit.
Key Leadership Lessons from Park Howell’s Journey:
Lead with story, not stats: Facts inform, but stories inspire action.
Master the ABT framework: And, But, Therefore turns flat information into engaging, persuasive narratives.
Make it about your audience: The best stories center others—not the storyteller.
Vulnerability builds credibility: Sharing real mistakes creates connection and trust.
AI can elevate storytelling: Tools like StoryCycleGenie amplify creativity, not replace it.
Connect with Park Howell:
Website: businessofstory.com
LinkedIn: Park Howell
Podcast: Business of Story Podcast
Park is an Emmy Award–winning storyteller and global communications coach who’s trained over two million people in storytelling for business. As the creator of the ABT framework and StoryCycleGenie AI tool, Park helps leaders craft narratives that cut through noise, build credibility, and inspire real change.
Explore more episodes of The Learn-It-All Podcast on Learnit.com to gain leadership insights from top experts.
Learn more about how Learnit helps organizations and follow The Learn-It-All Podcast on Apple Podcasts, Spotify, or YouTube.