162: LinkedIn Strategies That Actually Work In 2025 | Richard Bliss

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Written By damon lembi

Richard Bliss, LinkedIn strategist, bestselling author of Digital-First Leadership, and founder of BlissPoint, teaches top executives and sales teams how to win on LinkedIn. In this episode, host Damon Lembi and Richard expose the myths of “content-first” social strategy and unpack how conversation – not likes – drives real business results.

Read the full breakdown of Richard Bliss’s episode on Learnit.

Key Leadership Lessons from Richard Bliss’s Journey:

  • Comments beat content. LinkedIn’s algorithm favors meaningful dialogue. Don’t chase likes – start conversations.

  • Video isn’t king (on LinkedIn). Contrary to popular belief, native text posts often outperform video. Understand the platform before planning your media.

  • Your team is your visibility engine. Activate a company-wide commenting strategy and watch your content – and influence – skyrocket.

Connect with Richard Bliss:

Richard is a globally respected voice on executive communication and social selling. His work is referenced by LinkedIn power users and featured in top sales leadership programs.

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