155: How to Build Customer-Obsessed Cultures (That Don’t Burn Out Your Team) | Van Battle

Van Battle, customer experience executive and former leader at Jamba Juice, Urban Remedy, and The Sharper Image, joins host Damon Lembi to discuss how customer experience is no longer a back-office function - it’s a front-and-center leadership strategy. Van shares actionable insights from the restaurant world to the retail space, showing how companies can transform support teams into engines for strategic growth.

Read the full breakdown of Van Battle’s episode on Learnit.

Key Leadership Lessons from Van Battle’s Journey:

  • Customer experience starts at the top. Great leaders treat it as a strategic imperative - not just a support role.

  • Minor league programs build major league talent. Investing in early-career development leads to long-term retention and loyalty.

  • Empowered reps = stronger companies. When teams are trusted to resolve issues independently, customer trust follows.

Connect with Van Battle:

Van Battle’s leadership style centers on empathy, empowerment, and action - and he’s helping redefine what it means to lead through the lens of experience.

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156: The Buyer Confidence Gap That’s Costing You Millions | Brent Adamson

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154: When Trust Breaks: How to Lead After Betrayal | Damon Lembi