194: Former Shaw President Reveals the One Trait That Built a $10B Company | Peter Bissonnette

Peter Bissonnette, former President of Shaw Communications and author of Count on Me, shares his remarkable journey from seminary student and military service to leading a $5.5B telecom giant. In this episode, host Damon Lembi and Peter explore how humility, consistency, and care—not ego—shape extraordinary leadership, resilient company cultures, and enduring legacies.

Read the full breakdown of Peter Bissonnette’s episode on Learnit.

Key Leadership Lessons from Peter Bissonnette’s Journey:

• Shine the spotlight on others, not yourself. Peter shows how celebrating others builds trust, loyalty, and a “we company” culture that fuels long-term success.

• Fit beats credentials every time. From hiring to negotiations, Peter’s philosophy centers on shared values, adaptability, and candor—outweighing fancy titles or resumes.

• Creative passions make you a better leader. Music, photography, and art aren’t just hobbies—they’re tools for problem-solving, empathy, and resilience.

Connect with Peter Bissonnette:

• LinkedIn: Peter Bissonnette

• Book: Count on Me

Peter’s insights have been featured in Improbably Successful by Juan Silvera and on the Jonny Pardoe Podcast.

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